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Kenya Tourism Board partners with IAAF World Under 18 Championships

Allan Njoroge-KTB Company Secretary left, Mwangi Muthee Chief Eexcecutive Officer Local Organising Committee, Dr. Betty Radier - KTB CEO and Lagat marketing director LOC display a sponsorship cheque at the KTB offices on June 20. Photo/Mohammed Amin/LOC

 Tuesday 20th June 2017

NAIROBI,June 20- The IAAF World Under18 Championships on Tuesday got a major boost when it partnered with Kenya Tourism Board (KTB).

The Board which is a major stakeholder in local sports tourism sector came on board with a Kes 20million boost to support the Local Organising Committee (LOC) in delivering the global competition, which will be held from July 12-16 in Nairobi.

KTB Chief Executive Officer, Dr Betty Radier, and LOC Chief Executive Officer, Mwangi Muthee signed the documents sealing the partnership and announced the beginning of an era where KTB would henceforth support local tourism by involving athletes and taking them to Kenya’s touristic destinations like the Masai Mara.

“We want to appreciate our athletes by taking them to tour local sites and thereby showcasing our destinations. We will include the media in this programme. We have done activations at major marathon competitions like New York City, London, Berlin and Boston. We have also made our presence in golf events in Spain and in cricket league in India,” said Dr Radier.

“We want to leverage our athletics excellence with promoting Kenya around the world. It has so far worked very well, but we want to go a notch higher and involve our athletes. We have flown in golf writers and taken them to various golf courses around the country,” she said.


Wausi Walya PR manager KTB left, Mwangi Muthee Chief Eexcecutive Officer  Local Organising Committee, Dr. Betty Radier - KTB CEO and Jacinta Nzioka at the KTB offices on June 20. Photo/Mohammed Amin/LOC

Muthee reiterated that the global competition will open up great opportunities for Kenya and Kenya’s corporates to showcase themselves around the world.

“Kenya will get live television around the world for five days. That is a major opportunity for the country and her corporates to showcase themselves and their products to the world,” he said.

Muthee thanked the Government for the support it had given the LOC and pro0misedto use tax payers money well while striving to deliver a world class event.

Accompanying Muthee were Director of Marketing at the LOC, Mr Joseph Langat and his assistant, Sally Sia, while Dr Radier was flanked by Director of Marketing, Jacinta Nzioka and PRV Manager, Wausi Walya.